One Guy Died - The whole World Is Shocked
Every 4 Sec A Human Dies Because Of Hunger But Still Nobody Cares......
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Empowerment

Sometimes I feel like it's getting late. I don't have that strength I actually had. I let stand myself and look at the mirror I see my copy doing things what I actually do. But once I remove that mirror, I don't know what I look like. My mirror is different now. It is now the Image perceived which differs from mind to mind.
I just wake up early in the morning and wait for the night to come. Getting pretty busy with no task is my job these days. I get positive and add strength. But empowering me myself hasn't been enough for me. I have to lean on a support because I don't own that strong walking stick that could make me stand upright. Frustration is not in my dictionary...

BUT IT HASN'T BEEN EASY TO AVOID EVERY TIME........

What to Do During an Earthquake

Stay as safe as possible during an earthquake. Be aware that some earthquakes are actually foreshocks and a larger earthquake might occur. Minimize your movements to a few steps to a nearby safe place and if you are indoors, stay there until the shaking has stopped and you are sure exiting is safe.

If indoors

• DROP to the ground; take COVER by getting under a sturdy table or other piece of furniture; and HOLD ON until the shaking stops. If there isn’t a table or desk near you, cover your face and head with your arms and crouch in an inside corner of the building.
• Stay away from glass, windows, outside doors and walls, and anything that could fall, such as lighting fixtures or furniture.
• Stay in bed if you are there when the earthquake strikes. Hold on and protect your head with a pillow, unless you are under a heavy light fixture that could fall. In that case, move to the nearest safe place.
• Use a doorway for shelter only if it is in close proximity to you and if you know it is a strongly supported, loadbearing doorway.
• Stay inside until the shaking stops and it is safe to go outside. Research has shown that most injuries occur when people inside buildings attempt to move to a different location inside the building or try to leave.
• Be aware that the electricity may go out or the sprinkler systems or fire alarms may turn on.
• DO NOT use the elevators.

If outdoors

• Stay there.
• Move away from buildings, streetlights, and utility wires.
• Once in the open, stay there until the shaking stops. The greatest danger exists directly outside buildings, at exits and alongside exterior walls. Many of the 120 fatalities from the 1933 Long Beach earthquake occurred when people ran outside of buildings only to be killed by falling debris from collapsing walls. Ground movement during an earthquake is seldom the direct cause of death or injury. Most earthquake-related casualties result from collapsing walls, flying glass, and falling objects.

If in a moving vehicle

• Stop as quickly as safety permits and stay in the vehicle. Avoid stopping near or under buildings, trees, overpasses, and utility wires.
• Proceed cautiously once the earthquake has stopped. Avoid roads, bridges, or ramps that might have been damaged by the earthquake.

If trapped under debris

• Do not light a match.
• Do not move about or kick up dust.
• Cover your mouth with a handkerchief or clothing.
• Tap on a pipe or wall so rescuers can locate you. Use a whistle if one is available. Shout only as a last resort. Shouting can cause you to inhale dangerous amounts of dust.

Hints for LIFE

It hurts to love someone and not be loved in return. But what is more painful is to love someone and never find the courage to let that person know how you feel.
 

A sad thing in life is when you meet someone who means a lot to you, only to find out in the end that it was never meant to be and you just have to let go.
 

The best kind of friend is the kind you can sit on a porch swing with, never say a word, and then walk away feeling like it was the best conversation you've ever had.
 

It's true that we don't know what we've got until we lose it, but it's also true that we don't know what we've been missing until it arrives.
 

It takes only a minute to get a crush on someone, an hour to like someone, and a day to love someone-but it takes a lifetime to forget someone.
 

Don't go for looks, they can deceive. Don't go for wealth, even that fades away. Go for someone who makes you smile because it takes only a smile to make a dark day seem bright.
 

Dream what you want to dream, go where you want to go,
be what you want to be. Because you have only one life and
one chance to do all the things you want to do.
 

Always put yourself in the other's shoes. If you feel that it hurts you, it probably hurts the person too.

 

A careless word may kindle strife. A cruel word may wreck a life. A timely word may level stress. But a loving word may heal and bless.
 

The happiest of people don't necessarily have the best of everything they just make the most of everything that comes along their way.
 

Love begins with a smile, grows with a kiss, ends with a tear. When you were born, you were crying and everyone around you was smiling. Live your life so that when you die, you're the one smiling and everyone around you is crying.

LIVE LIFE THE FULLEST

As we grow up, we learn that even the one person that wasn't supposed to ever let us down, probably will.
You'll have your heart broken and you'll break others' hearts.


You'll fight with your best friend or maybe even fall in love with them, and you'll cry because time is flying by.


So take too many pictures, laugh too much, forgive freely, and love like you've never been hurt.
Life comes with no guarantees, no time outs, no second chances.


You just have to live life to the fullest, tell someone what they mean to you and tell someone off, speak out, dance in the pouring rain, hold someone's hand, comfort a friend, fall asleep watching the sun come up, stay up late, be a flirt, and smile until your face hurts.


Don't be afraid to take chances or fall in love and most of all, live in the moment because every second you spend angry or upset is a second of happiness you can never get back.

MARKETING...... consumer needs and wants

According to my view Marketing does not create consumer needs, it simply responds to needs of consumers. Companies following the marketing concept will identify a need (opportunity) in the market and they will seek to satisfy the need in a way that is profitable. The consumer and his or her needs will remain the focus of all their efforts and companies will respond to these needs as they are perceived and noticed.

However, marketing may lead consumers to realize a need that might have previously gone unnoticed. Perhaps a need or want was not realized until that product or service came along. For example, nearly everyone feels they need a cell phone now, but this need is a recent trend. Ten years ago many of the same consumers that would now likely feel that they need a cell phone might have claimed that they had no real use for one. Sometimes making people aware of what they are missing can influence a future demand for a product.

Do companies really believe in corporate social responsibility? OR they simply use it as a publicity tool?

CSR can affect staff, consumers, suppliers, investors, governments and the public.

The ever-famous quote from Mahatma Gandhi ‘You must be the change you wish to see in the world,’ is fairly apt for businesses these days. In fact, coming to think of it…last year Gandhi’s quote must have hit home for some companies as we saw a sudden explosion of CSR initiatives from companies who feel the need to ‘give back to society.

Companies are giving back to society, and for a vast range of reasons. Campbell, for example, moved ahead with CSR campaigns and received a Gold Medal Award, which represents one of the industry’s highest honors.

So what exactly did the company do? Well, after being around for many decades, the company created five community gardens and spearheaded a ‘nourishing’ program that now addresses health issues – such as obesity – among children. Essentially, Campbell was just one of the many companies that sought to ‘give back to society’ and was rewarded for it. Then later in 2010, as CSR became more mainstream, companies like Cisco and Kraft created ‘social media communities,’ to help when creating activities and initiatives.

Now this begs the question- what’s in for coming year? Are companies going to continue to develop CSR Strategies? The answer is probably yes but that leads to a more important question , Why? Do companies simply see CSR as an effective marketing tool or do they really feel they have a civic responsibility? Will we expect to see professionals emerging who can further develop networking opportunities to balance sustainability efforts and social media and how are companies going handle the demands of this new innovative business technique?

Moving forward, it’s not that difficult to predict the future of CSR. If a company is contributing to the growth of a society and its customers are continuing to have faith in a brand then…we got ourselves a win-win situation here!

As companies have a responsibility and act in public interest and will profit by doing those activities is not real. Many big and reputed companies claim that they are not only for profit but also intend to serve society and human welfare. They come up with healthier food , efficient , energy saving equipments , Eco-friendly products to make the environment more healthier. It is obvious that they have won peoples and their stakeholders heart, but it’s an illusion, and a potentially dangerous one.

The idea of CSR is irrelevent in cases where private profitls and public intrests are aligned. The companies that can do everything can boost their profit up and the companies are making CSR as its publicity tool to act as in a society to create awareness and attract people will end up increasing Social welfare gradually.In circumstances in which profits and social welfare are in direct opposition, an appeal to corporate social responsibility will almost always be ineffective, because executives are unlikely to act voluntarily in the public interest and against shareholder interests.The danger is that a focus on social responsibility will delay or discourage more effective measures to enhance social welfare in those cases where profits and the public good are at odds. As society looks to companies to address these problems, the real solutions may be ignored.

Problems of RTAs especially in South Asia

India is the main hub of RTA activities in South Asia . In spite of a 1995 South Asian Preferential Trade Arrangement (SAPTA) with its SAARC neighbours ( Pakistan , Bangladesh , Nepal , Bhutan , the Maldives and Sri Lanka ), the transition to a South Asian Free Trade Area (SAFTA) was an arduous decade in the making, and two decades from the establishment of SAARC.

After the initial reluctance, a number of agreements are emerging. The Indo-Sri Lanka FTA (signed in 1998, operational from 2000), a Framework Agreement under BIMSTEC ( Bangladesh , India , Myanmar , Sri Lanka , Thailand Economic Cooperation), Indo-ASEAN and Indo-Thailand Framework Agreements, the Comprehensive Economic Cooperation Agreement with Singapore , and partial scope agreements with MERCOSUR are some of the arrangements involving South Asian countries.

The problems in South Asia are rather complex. While the economic aspect is crucial, it remains secondary to the overarching political complications that crop up between countries. There is the perception, quite palpable at times, of India being not just a ‘big brother' but, equally, a ‘big bully'. There are examples of countries where conflicts both military and those resulting from shared natural resources have been minimised with the formation of RTAs. But this does not seem to be the experience yet of countries in the region. Another problem, economic in nature, is that the volume of intra-regional trade is still not significant.

In trade terms, the Indo-Sri Lanka FTA is not quite a success story. There are many instances of Indian goods flooding and swamping Sri Lankan markets, limited access being given to the latter's goods, and no end to the long list of non-tariff barriers that confront these goods! There are also numerous instances of trade facilitation-related problems that add to the transaction costs of imports and exports -- the additional costs resulting in a negation of the cost benefit under the FTA.

The general perception is that if India 's position as a regional superpower is to continue, then the support of its immediate neighbours is very important. Having good trade relations that are not merely one-way in nature will put the relationship on a firmer footing.

The ways of Identifying, Defining, and Specifying the Business problems

First identify business problems with poor leadership, weak strategy selection, superficial planning, business management issues and lack of organisation to solve them.

Identifying these as problems may not be as easy as first thought because the problems may be masked by events or external factors or most insidiously “this is how it has always been”. These problems have nothing to do with personality and everything to do with judgment and execution. The final arbiter should be results.

Some of the factors which indicates the business plan failure and is a great problem in todays business are:-

• Gather insufficient external and internal information for strategy and planning
• Wrong people involved in setting strategies and direction
• Lack of depth of thinking to generate good strategies and plan.

Defining business problem

Rephrase the Problem.

When an executive asked employees to brainstorm “ways to increase their productivity”, all he got back were blank stares. When he rephrased his request as “ways to make their jobs easier”, he could barely keep up with the amount of suggestions. Words carry strong implicit meaning and, as such, play a major role in how we perceive a problem. In the example above, ‘be productive’ might seem like a sacrifice you’re doing for the company, while ‘make your job easier’ may be more like something you’re doing for your own benefit, but from which the company also benefits. In the end, the problem is still the same, but the feelings — and the points of view — associated with each of them are vastly different.

Expose and Challenge Assumptions.

Every problem — no matter how apparently simple it may be — comes with a long list of assumptions attached. Many of these assumptions may be inaccurate and could make your problem statement inadequate or even misguided.

Chunk Up.

Each problem is a small piece of a greater problem. In the same way that you can explore a problem laterally — such as by playing with words or challenging assumptions — you can also explore it at different “altitudes”.

Find Multiple Perspectives.

Before rushing to solve a problem, always make sure you look at it from different perspectives. Looking at it with different eyes is a great way to have instant insight on new, overlooked directions.

Use Effective Language Constructs.

 There isn’t a one-size-fits-all formula for properly crafting the perfect problem statement, but there are some language constructs that always help making it more effective:

Make It Engaging.

In addition to using effective language constructs, it’s important to come up with a problem statement that truly excites you so you’re in the best frame of mind for creatively tackling the problem. If the problem looks too dull for you, invest the time adding vigor to it while still keeping it genuine. Make it enticing. Your brain will thank (and reward) you later.

Reverse the Problem.

 One trick that usually helps when you’re stuck with a problem is turning it on its head. If you want to win, find out what would make you lose. If you are struggling finding ways to ‘increase sales’, find ways to decrease them instead. Then, all you need to do is reverse your answers.

Gather Facts.

 Investigate causes and circumstances of the problem. Probe details about it — such as its origins and causes. Especially if you have a problem that’s too vague, investigating facts is usually more productive than trying to solve it right away.

Organisation - Policies

Business must comply with all applicable laws including company, health and safety, employment, taxation and have appropriate company policies. Key problems are likely to be no policies and/or contracts for:

• Balance score card
• Strategy Maps with balance score cards
• Swot analysis
• Customers
• Suppliers
• Staff, contractors or temporary staff

Other Reasons for Business Problems

The reasons for business problems are not simply restricted to the above list of internal items but also extend to external factors such as:

• Natural disaster
• Significant economic downturn
• Bigger, better or faster competitors
• New business entrant changing the rules of the game
• Products or services becoming obsolete

Strategic Myopia.. (Check and Avoid)

Management’s failure to recognize the importance of changing external conditions because they are blinded by their shared strongly held beliefs this can be termed as Strategic myopia. There are various ways by which we can prevent myopia in your personal life and in the corporate life. There are some of the few ways that have been explained below.

·         Ensure costs are understood and under control

Nothing can be achieved unless one understands the cost base so this has to be number one. Once it is analyzed the costs and dealt with any discrepancies, it is important to keep them under control. Also maintain reliable information on projected vs. actual costs and the benefits of any investments.

·         Focus on the customer

 Don’t just consider the company requirements but those that reflect the needs of customer, otherwise the company can become internally focused and the vision can be restricted by the walls of the company.

·         Create and follow a plan

One need to create a plan for the department so can have a direction. Strategic business and plans must be grounded in explicit high priority customer needs and must be aligned.

·         Engage the business

 One needs to obtain and maintain business buy-in and ongoing support. The business should have been working with on the previous steps so there are no surprises. It should be made sure to get board approval, communicate directional changes/issues and keep the board informed and find supporters and nurture them.

·         Cultivate partners and suppliers

 A good supplier strategy can deliver a win-win for both parties. Suppliers can be an asset and a major weapon in the armory. Treat them with respect and make sure they understand the challenges in the industry.

·         Think team

 A motivated, knowledgeable team is a great step to success. Communicate so everybody knows what is happening and what is expected of them. One will be surprised how people react to being treated as responsible individuals.

·         Train the team

 Ensure the right level of skills available to make things happen. Develop a skills matrix based on functional needs and match team’s individual skill levels to the matrix. Use this to highlight deficiencies and determine your training program. Developing people will pay off.

·         Shout about your success

 Let other people in the company and industry knows what is being done. Make sure communication is regular and use every opportunity to talk about the achievements in terms of business benefit.